(Excerpts from the introduction to the book)
|Who Should Read This Book?
In short, creative, marketing, design and computer professionals working on Internet and new media projects including:
How to Succeed in Business
You should read this book if youre interested in learning what it takes to succeed with a business based on developing Internet projects. Since practically all forms of Internet businesses use the world wide Web and require the development of Web sites and the design of web pages, the goal of The Geeks Guide to Internet Business Success is to equip you with a solid understanding of the Internet consulting, web development, web design, programming and web site promotion business.
Whether you are a freelance web designer, a small web consulting team, or a twenty person firm, youll gain essential insights into the business and a firm foundation on which to make important business decisions.
If the Internet is only a sideline for your business or organization, as is the case for ad agencies, public relations firms, publishers and associationsall of whom can have significant web development activitiesyou will find that most of the topics covered will apply to you, along with a separate chapter devoted to your interests.
If youre a new media creative professional specializing in graphic design, CD-rom, virtual reality and other forms of multimedia development, youll find this book of interest as well since those businesses are similar in so many respects to the web development business.
And, oh, yes, just to comply with the Truth-in-Reading laws, heres some of the stuff we wont be covering:
Theres nothing wrong with books on those subjects, but there are plenty already written (if youre reading this in a bookstore and youre looking for one of those, thats O.K.they make great bookends).
The Geek's Guide to Internet Business Success
Author: Bob Schmidt