To succeed in selling and servicing your clients, you must have a clear idea of what your clients think you can do and what they think the Internet means to their business. Many clients have preconceived ideas that fail to take into account the realities of Internet marketing. This chapter of The Geek's Guide outlines the typical preconceptions and how to sell around them. Updated 12/27/2009
Links to resources relevant to this chapter.
Chapter 6 Resources
This site by Dr. Ralph Wilson is without question one of the absolute best resources on the net for Internet marketing.
An overview of the Internet by FIND/SVP, a leader in computer and Internet consumer research. Update: Their site has been reorganized and the above link returns an error.
A joint venture between CommerceNet and Nielsen Media Research. The most comprehensive Internet Demographics Survey ever conducted. Update: now an established Internet ratings service.
An overview of Internet marketing business models.
A page full of links to all kinds of Internet and web-based business resources.
This site is run by Tenagra, one of the pioneers of Internet marketing and web development. They sponsor the excellent Online Ads mailing list discussion group and you can subscribe to the list from their site. Other areas of their site provide a good overview of the conventional wisdom pertaining to Internet marketing though some of the information on what sells is now out of date and out of step with current Internet marketing practices and realities.
Formerly known as Thomas Ho's list, this site gives an excellent if somewhat dated overview of all aspects of electronic commerce. Update: now part of the Internet.com print and website publishing empire.
The academic view of Internet commerce where you'll find such erudite topics as Marketing in Computer-Mediated Environments: Conceptual Foundations. Includes links to measuring the size of the net, research programs, resource lists, cases and teaching materials, professional organizations, conferences, online journals, and marketing discussion group archives. Update: now known as Elab.
Use these services to evaluate the ranking of your clients' sites and compare to their competitors.
The Geek's Guide to Internet Business Success
Author: Bob Schmidt